http://www.debbieweil.com/ en-us wordbiz.register@gmail.com 2005-05-10T15:54:26-05:00 hourly 1 2000-01-01T12:00+00:00 http://www.debbieweil.com/archives/2005/05/10/5_forces_of_search_engine_optimization/index.php This is a must-read on Digital Grit's blog. Click here to learn how Keywords, Content, Code, Links and Technology are the 5 forces of SEO. (A play on Michael Porter's 5 Forces Model which is a staple in business school curriculum (curriculae??).... 445@http://www.debbieweil.com/ Online Marketing Resources 2005-05-10T15:54:26-05:00 http://www.debbieweil.com/archives/2005/05/09/clickzs_bryan_eisenberg_releases_his_new_book_call_to_action_today/index.php Bryan Eisenberg, a ClickZ colleague, has just published a compendium of his best columns in a new book: Call To Action: Secret Formulas To Improve Online Results. It's terrific and I highly recommend it. Lots of articles on persuasion architecture (one of his favorite topics), as well as online copywriting, measuring success, etc. The book has been edited and organized... 444@http://www.debbieweil.com/ Buzz 2005-05-09T09:08:18-05:00 http://www.debbieweil.com/archives/2005/05/05/blogging_101_resources/index.php 443@http://www.debbieweil.com/ Blog Stats 2005-05-05T01:29:52-05:00 http://www.debbieweil.com/archives/2005/05/04/10_of_small_business_owners_plan_blogs/index.php Remarkable stat courtesy of an HP Small Business Survey released last week. Thanks to CorporateBloggingBlog and Anita Campbell's Small Business Trends blog for the link. Anita makes a key observation: while 10% of small biz owners may be including blogs in their marketing plans, half of all small businesses do not even have a Web site! The takeaway: think of... 442@http://www.debbieweil.com/ Buzz 2005-05-04T10:14:14-05:00 http://www.debbieweil.com/archives/2005/05/03/update_on_iabc_blogging_panel/index.php 441@http://www.debbieweil.com/ Conference Notes 2005-05-03T11:40:07-05:00 http://www.debbieweil.com/archives/2005/04/28/moderating_iabc_blog_panel_on_june_27_2005/index.php Cool news. I've been asked to moderate a panel on corporate blogging for IABC's annual conference in Washington D.C. on June 27, 2005. I've invited Paul Rosenfeld, GM of Intuit's QuickBooks Online Edition and the force behind QuickBooks Online blog, along with Kevin Holland, VP Communications of Air Conditioning Contractors of America and creator of the ACCABuzz blog to join... 440@http://www.debbieweil.com/ Buzz 2005-04-28T11:21:24-05:00 http://www.debbieweil.com/archives/2005/04/27/why_words_matter_a_lot/index.php Great article by MarketingSherpa's Anne Holland on why "exact verbiage" is so important online. I.e. the specific words you use on landing pages, in text ads, on your site, on (yes) your blog... You need to be aware of what keyword phrases your customers search on. That translates into how you'll be found in the search engines. And you need... 439@http://www.debbieweil.com/ Online Copywriting 2005-04-27T12:41:07-05:00 http://www.debbieweil.com/archives/2005/04/26/blog_smart_with_dave_taylor_on_may_5_2005_in_boulder_co/index.php Dave Taylor, one of my favorite online thinkers, is running Blog Smart, a workshop on blogs in Boulder, CO on May 5, 2005. Wish I could attend. If you're in the area, this one sounds like a no-brainer. Covers all the basics: how blogs are different from HTML Web sites; how blogs create loyalty; case studies including Microsoft's Robert Scoble,... 438@http://www.debbieweil.com/ Conference Notes 2005-04-26T21:14:02-05:00 http://www.debbieweil.com/archives/2005/04/23/if_the_blogosphere_had_elected_officials/index.php Paul Chaney has rounded up "the usual suspects" (that's from Casablanca) and suggested a slate of elected officials for the blogosphere. Microsoft's most high profile blogger, Robert Scoble, as President; law prof Glenn Reynolds as Attorney General, etc. Much as Paul's idea has some charm, I completely disagree with this approach to describing the blogosphere. It misses the point. The... 437@http://www.debbieweil.com/ Buzz 2005-04-23T14:47:34-05:00 http://www.debbieweil.com/archives/2005/04/21/2_free_downloads_email_trends_online_advertising/index.php Hurry on over to DoubleClick's (free) knowledge center. If you haven't already seen it, you can download the Q4 2004 Email Trend Report released in March 2005. Highlight: the average open rate for HTML emails continues to decline. It's now 32.6%. In addition, DoubleClick's director of research Rick Bruner (he also runs BusinessBlogConsulting.com) has just published a new 22-page report:... 436@http://www.debbieweil.com/ Free downloads 2005-04-21T07:25:36-05:00 http://www.debbieweil.com/archives/2005/04/18/my_daughter_ran_the_boston_marathon/index.php Awesome... only word that describes my 22-year-old daughter Amanda who ran the 109th Boston Marathon today! Here she is at the 40K mark with just over a mile to go. Can't believe I got her in this photo! (Yes, that's "Amanda" written down her left arm.) She was 30 minutes faster than we expected so we almost missed her when... 432@http://www.debbieweil.com/ Buzz 2005-04-18T21:01:28-05:00 http://www.debbieweil.com/archives/2005/04/12/meet_the_mona_lisa_of_blogging_in_paris/index.php Thanks to the always clever Seth Godin for suggesting that I brand myself the MonaLisaOfBlogging.com. That struck a chord somehow. Maybe because I never know what I'm really thinking til I force myself to write it down. Aussi, parce que je parle assez bien le francais. Blogging has its rewards, you know. One is that the more you write,... 433@http://www.debbieweil.com/ Buzz 2005-04-12T15:47:24-05:00 http://www.debbieweil.com/archives/2005/04/08/branding_in_paris_with_william_arruda/index.php Had the pleasure of meeting branding guru William Arruda in Paris. (Here we are about an hour after I stepped off the plane.) Arruda is American but runs his consulting and speaking business from le Paris (the lucky dog). He's a former top marketing exec for Lotus. We're doing a teleseminar together Thursday April 21st on 7 Ways to... 434@http://www.debbieweil.com/ Blogging as a marketing strategy 2005-04-08T17:21:37-05:00 http://www.debbieweil.com/archives/2005/04/07/case_study_all_action_no_talk_for_quickbooks_online_blog/index.php 431@http://www.debbieweil.com/ Corporate Blogging Guidelines 2005-04-07T15:00:10-05:00 http://www.debbieweil.com/archives/2005/04/01/podcast_with_mr_rss_rok_hrastnik/index.php I had the pleasure of interviewing - and being interviewed by - Mr. RSS himself recently... Rok Hrastnik. Rok is based in Slovenia but you'll find him everywhere these days. Just type "RSS marketing" into Google and his MarketingStudies.net site should come up first or near the top. He's the author of Unleash the Marketing and Publishing Potential of... 430@http://www.debbieweil.com/ RSS 2005-04-01T17:40:26-05:00