sort of a pre-built RSS reader for change junkies. Link: TP Wire Service.

If I go to Technorati and search  (Technorati: Search for all marketers are liars) I find more than 200 different published opinions about the book. instantly. For free. This is before the book even ships!

Are you doing this for your products? Your issues?

No, the blogosphere isn't always right (it's only right when it agrees with you, of course). But there's so much feedback, and much of it is in great detail. Technorati announced today that they just added blog #10,000,000 to the pile. You can filter out the junk and you'll still be left with relevant insights that you can take action on.

A friend who is a senior Bizdev person at one of the big TV networks was delighted when I told her about the ability to to turn the megaphone backwards. Worth a look.

If you want to make some money on the ebook, the Payloadz affiliate program will pay you half of what you get... quick cash for your blog if you're interested. Here are the details: PayLoadz - Sell Digital Goods with PayPal.

'I had to wait in a line to use the public toilet'.

It’s called KNOCK KNOCK, Seth Godin’s Incomplete Guide to Building a Web Site That Works. It costs $9 and you can buy a copy by clicking this handy button:

Yes, it costs $9, or you can get it for free. Actually, you can get it for free two ways.

You can get it for free by purchasing two copies of my new book from 800 CEO READ. If you call them (I’ll give you one guess what their phone number is) or order it online, they’ll send you a secret URL where you can get the 41 page ebook at no charge. Get the book here: 800CEOREAD.com - All Marketers Are Liars. Alas, this offer doesn't apply if you bought the book somewhere else or because of any other technicality you can dream up. If you want the ebook for free, then you need to buy two copies of LIARS starting now... they'll send you the secret link.

You an also get it for free if you wait until September, when I post it on my site. But that’s a very long time to wait, isn’t it?

So, to review the bidding:

Get the book for free by buying two copies of LIARS:

800CEOREAD.com - All Marketers Are Liars

Or, just hit the button below and use PayPal to get your very own copy for $9.

PLEASE NOTE: The Buy Now button above takes you to a PayPal page. After you pay, it'll give you a page where you can download the ebook. This is pretty straightforward, but if you're the sort of person who hates stuff like this, please don't do it! My customer support skills are quite poor and you're doing this on a wing and a prayer as far as I'm concerned. On the other hand, it's a neat new technology with some powerful applications and you might really enjoy it.                         

This is astonishing big company doubletalk. First, that they'd change the logo at all, second that they'd study it so much, third that they'd bother telling anyone about it, and last that they'd write this much.

Talk about being afraid (of criticism). Here's the riff:

eBay Stores is getting a whole new look! We will soon be replacing the existing eBay Stores logo with a new eBay Stores logo. The change will take effect on the U.S. eBay site in June and on all international eBay sites in July.

The new logo is made up of the eBay logo and the word "stores" in a new, professional-looking, easy-to-read typeface. It is followed by a graphic of an open door, layered on top of multiple doors.

The decision to redesign the eBay Stores logo was based on Community feedback and extensive buyer and seller research that was done during the past year, where we found that that existing red tag logo inaccurately reflected what an eBay Store is today. With this in mind, we decided it was time to replace the "red tag" logo with a new brand identity that better reflects what Store sellers and buyers tell us is a key part of their Stores experience: opportunity, trust and convenience.

We understand that this new symbol for eBay Stores can be interpreted in many ways. Our interpretation is that the logo communicates openness and trust, inviting shoppers to come inside and take a look. For sellers, it means opportunity to build and grow your business on eBay and for buyers the convenient opportunity to find the items that you've been looking for. Finally, the multiple doors represent the many businesses that make up the eBay Stores community. We hope that this will resonate well with existing eBay buyers and sellers as well as visitors who first come to eBay.

We recognize that the upcoming change may cause disruption to your business as you start to incorporate the new logo into your eBay listings and Store. Please be assured that we received and incorporated input from many eBay community members before making the decision to change the logo. To ease the transition for existing eBay Stores sellers, we are providing the new logos for you to download so that you can begin updating any printed materials, listings or other collateral pieces well in advance of the change.

See the interview here: Apple Matters.

The only all-rock radio station in Hempstead?
The only organic bakery in Toledo?
The only church that offers its believers true salvation?
The only magazine that brings readers a particular type of story?
The only consultant that can teach people how to increase a certain type of productivity?

A few years ago, the walls of only started to crumble. I can buy organic bread online, or frozen, or pick some up at the Whole Foods Market. I can tune into music ten different ways. I can learn everything I want to learn without ever subscribing to a magazine ever again...

Only is very comforting. Only eliminates competition, provides price insulation and improves the status of my ego. Only, alas, is in short supply these days.

The challenge of being remarkable is being fast enough and brave enough to embrace the new, not just to rely on being the only.

This is the new sort of non-fiction publishing model that is going to demolish the old one (at least from an economic point of view). At $500 a copy, the report is almost certainly worth the money. And at $500 a copy, a customized overview is also quite profitable for the author. And finally, at $500, it's an effective calling card that builds his business among a (very small but important to him) target market.

In an earlier time, you'd publish a book on the topic, wait a year for it to come out, reach 10% of the possible audience and lose money in the process. I love the idea that a big part of the report is customized. Not hard to do, worth a lot more.

PS I wonder if someone is doing wine labels, not just wine sites. Wine labels are as important as book covers.

Okay, radio's not dying. But it's sick!

PS A friend told me about a interesting cultural distinction at Bloomberg (the media company, not the mayor). At most media companies, corrections are a pox, a bane on the reporter's (and editor's) existence. At Bloomberg, though, there's no shame in a correction. Correct early and often. Sounds like a good policy to me.